WE OUTSIDE

During the New York Knicks historic run, most real fans were priced out of the Garden. So we hit the streets, capturing true die hard Knicks fans where they really were, outside. At bars, watch parties, and spilling out on the sidewalks. Showing how Pepsi was fueling the fandom.

THE TEAM
GCD: Danny Mota / CD: Adam Valley, Ernest Baker
Copywriter: Jason Saimpy / Designer: Steph Carrasco
Producer: Umara Vance, Danielle Howell / Photographer: Jack Underwood, Shotti