GATORADE SOCIAL
Creative / Sr. Art Director
THE·TEAM
Creating dozens of assets for Gatorade and its star studded roster of athletes. Everything from exclusive brand collabs, in-season reactives, and social first vignettes that show how Gatorade is helping fuel our roster, across all our various leagues.
Jayson Tatum - Back to 0
Social vignette for his return to the 25-26 season
Check out the post here
Luka Doncic - Luka Magic
In-Season reactive highlighting his 50pt game
Check out the post here
MLB Opening Day 26’
Video for MLB Season Opener Kick-Off
Check out the post here
Player Of The Year
One of the nations most prestigious high school sports awards, won by Olympic Gold Medalist and NBA Champions alike. Every year Gatorade awards
the top 12 National Players of the year across multiple sports. To commemorate this class, we created custom embroidered jackets that honor the
programs heritage and linage of greatness, as well as a class photo, and even their very own billboards in Time Square.
Check it out here | Photographer: Sage East
Lower Sugar
For the launch of Gatorades new Lower Sugar line, we wanted to highlight the “Everyday Athlete.” We signed a brand new roster of athletes, including
Whitney Carson, Joy WIlliamson, and Charly Barby, to the G-Team. To announce them on socials, we gave each of them their own iconic Sweat Portrait.
Check it out here | Photographer: Marcus Smith
Gatorade 60th Anniversary
To celebrate Gatorades 60th Anniversary, we went back to Gainesville, Florida where it all started. Featuring UF Legend Steve Spurrier, along side
eMjae Frazier and Boogie Fland. We took to the field to capture the limited edition Mitchell & Ness collection, that was created for the anniversary.
Check it out here | Photographer: David Cabrerra