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The UP MAG

The UP Mag is an online lifestyle blog, that showcases new rising talent from all over the globe. They debut new rappers, photographers, designers, and are always keeping the reader up to date with new trends and talent. The challenge was to bring back the brand, and make it stronger than ever. After taking a year long hiatus the guys over at the mag were ready to take 2016 by storm. So we developed a brand new and bolder look, to showcase the brand. Big and bold typefaces, fast paced animations, and the new rectangle logo, are ways in which we plan to evolve the brand. As well as setting up a new and clear graphic language and layout, from category organization, title pages, and promotional materials.

 

Creative Team

Art Direction/Lead Design Joseph Chong

Animation/Design: Michael Xiao  

Follow Mike on Instagram!

 

The UP Mag

The UP Mag is an online lifestyle blog, that showcases new rising talent from all over the globe. They debut new rappers, photographers, designers, and are always keeping the reader up to date with new trends and talent. We developed a brand new and bolder look, to showcase the brand. Big and bold typefaces, fast paced animations, and the new rectangle logo, are ways in which we plan to evolve the brand. As well as setting up a new and clear graphic language and layout, from category organization, title pages, and promotional materials.

Creative Team:

Art Direction: JOE CHONg

Animation/Design: Michael Xiao