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Sewing Needles

 

Sewing Needles

To shock people and give them a message, actual taxidermied animals with oversized needles are installed in high-traffic locations, such as parks in New York City. Oversized needles has visual similarity with spears, which is a weapon to kill animals, so the purpose of the installation was to give people a thought that buying fur clothing is killing animals.

Creative Team: Joe Chong & Mo Ku / AWarded D&AD YEllow pencil & graphis gold

 
 
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